I’ve been spending a little quality time over at Quark vs. InDesign today, and I’m enjoying the site tremendously. Devoted to cataloging developments in the two publishing heavyweights, it’s also entertaining and fun.

On a graphics geeky note, one of their commenters on the site is saying that Quark, with the release of Xpress 7, will regain its publishing throne and that everyone will migrate back once they see the new features. This could be true, but, for myself, that isn’t going to happen. Not only have I already shelled out the cash to make the switch to InDesign, but I’ve grown used to the way that it works, and I like its feature-set.

The tough truth for Quark is that they dug themselves a giant hole. Customers gave them more than a little goodwill over the years and Quark abused the relationship; regaining that goodwill is going to be tough when dealing with designers who have already made an investment in another technology.

There’s a lesson there for all businesses.