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ResurrectionSong
Thursday, September 06, 2007Price Cuts, iPhones, and MeMarketwatch informs us that analysts are worried about the steep price cut for the iPhone.
Damn the analysts, here’s the real news: I was wondering whether a $600 iPhone really fit my “needs” (by which, of course, I mean, “technolust"); the $200 price cut almost ensures that I’ll have an iPhone in the near future. Keep in mind that the price drop for the 8 gig iPhone (now $399) drops its price below the original price of the 4 gig model ($499). When the press conference was announced, I had already planned on budgeting to replace my trusty Nano with the new model that was sure to be announced. I wasn’t disappointed: the Fat Nano emerged as predicted with all sorts of new features. But then Steve had to go and break out the iPod Touch--essentially an iPhone without the phone bits and a few other features, but set up for WiFi--for just $299. Cool. In fact, until I read about the price drop for the iPhone, I was ready to sign up for the Touch. But that voice is whispering in the back of my head: just a hundred bucks more buys you the full experience. I’ve never been good at ignoring the little voice in my head, and now Apple has given that little voice a megaphone. Bastards. I don’t know if demand was soft for the iPhone at the $499/$599 price point, but I can’t help but think that the big gift on lots of Christmas lists this year will be the $399 iPhone. Compared to the original price, it seems like a hell of a deal and it’s attached to one of the coolest gadgets to come along in years. The move might have been directly related to soft demand--in fact, if Apple could sell enough of the phones at the original price, they wouldn’t have dropped the two hundred bucks, would they--but that doesn’t make it a bad move. Addressing market concerns quickly and creating new buzz for the iPhone is hardly a bad thing, is it? There’s still a chance that I’ll go the iPod Touch route instead and, honestly, it would make a heck of a replacement for my Nano. Still, I’m having a hard time getting that voice out of my head… Page 1 of 1 pages
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