I liked the GEICO cavemen. The first series of ads was creative, funny, and memorable.

Then came the TV show, which, if jumping the shark hadn’t jumped the shark, we might imagine that the entire concept had leapt well over the circling cartilaginous fish. But that isn’t the case: GEICO decided to soldier on past the disappointment, flooding us with another series of ads which have reduced the cavemen to whiny little children who make me want to push GEICO down and kick it in the butt a few times.

Cavemen roll up on their motorcycles. Hot girls waiting for them. They look up and see a GEICO billboard. Cavemen turn around and cry their way home.

Caveman goes to beach with uber-hot girlfriend who proceeds to take off her shirt. Which I enjoy. Caveman looks up and sees a plane pulling a GEICO banner. Caveman petulantly walks back to the car.

And, most confusingly, caveman is playing a tennis match with Billie Jean King. According to BJ and the scoreboard, the caveman is losing--our only indication that we might be wrong is the caveman’s confusion. Suddenly the caveman realizes that GEICO is sponsoring the event--a sudden realization that only makes us believe that cavemen really are stupid or how else did he miss the GEICO signs and sponsorship? Whatever, because the result is the same: caveman takes his ball and goes home.

Damn, cavemen aren’t only stupid, they are some whiny little babies.

Please take them off of our TVs. We’re done with the cavemen.