Thursday, October 27, 2005

Mmmmm….Pilsner: A Bedtime Beer Story

Despite fighting a head cold for the past few days, I decided it was finally time to have a beer last night. And, it was a good one--a PilsnerUrquell.

The best part was the little story on the back of the bottle and the beer’s claim to be “The Original Pilsner,” first brewed in the town of PLZEN, CZECH Republic. Sadly, it doesn’t mention the individual brewmaster of this worthy accomplishment, but it goes like this:

Pilsner Urquell is Truly Original
Before 1842 Beers Were Often Dark And Cloudy, Until Our Visionary Brewmaster In Pilsen, Czech Created The World’s First Golden Beer. This Revolutionary Breakthrough Delivered An Intensely Rewarding Taste And The Original Golden Pilsner Beer. 

Here’s to PilsnerUrquell and it’s great brand.  I don’t know whether it was the cold or the fact that I hadn’t had a beer in four days, but this company has put it all together to create a great customer experience. 


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