Tuesday, December 28, 2010

Hateful Things: Acura’s Holiday Advertising

If you haven’t seen Acura’s holiday advertising--the “season of reason sales event"--you should watch this video. The ads dare to suggest that all of the overly ostentatious commercialism of the holiday season can be combatted by buying or leasing a new Acura. The logic, apparently, is that springing for a rental reindeer is a symbol of excess and buying a new car is a symbol of “over saving.”

I have nothing against Acura, but these ads make me cranky every time I see them.

(Edited for clarity.)


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