Sans. Coated. Grey. Nano. InDesign. Photograph. Justified. No. Deboss. CMYK. Of course, all that goes out the window when I’m working in Quark on files that a client sent for a job that cries out for a bold serif embossed on a gray, uncoated stock with an aggressive tooth backed up by an evocative illustration and a rag right text block placed just so on a playfully asymmetric layout.

And, for the record: Beatles (although I like Elvis), Mary Ann (Ginger was a bimbo), The Who (because the Rolling Stones are the ugliest band ever), and soda (because pop is too old-fashioned).