Wednesday, October 18, 2006
TVR: Dead or Dying
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And they were cool. They were British sports cars in the best and worst of the sense; they were nimble and full of charismatic personality, but they were also mechanically suspect. They also hadn’t been seen in the US for years as safety and emissions restrictions made it impossible for the small manufacturer to play in our sandbax.
In 2004, the struggling TVR was bought by a 24 year old Russion, Nikolai Smolenski, who has overseen the further decline of the British maker. Now, Smolenski is ceasing UK manufacture of the vehicles and moving production to an as yet unannounced location.
TVR calls it quits in UK
Despite having raised the hopes of workers and proud TVR enthusiasts in the UK, Russian owner Nikolai Smolensky has announced that he will be moving production of the niche sportscars out of the UK to another undisclosed European country. The move will result in 250 workers being laid off at the company’s Blackpool assembly plant. The Transport and General Workers’ Union that represents the TVR workforce said it was “bitterly disappointed” over the decision, especially considering that temporarily laid-off workers were rehired back in July and Smolensky had just moved his operations into a new facility within Blackpool. Smolensky seems to have mastered the art of false hope, having also announced in the past year that he would double TVR’s production with a new lineup and may begin selling cars in the U.S. Pardon us if we don’t get our hopes up.
Given the 26 year old’s previous promises and plans, this seems likely to be yet another step on the road to TVR’s oblivion. Obviously, TVR had a difficult time being competitive with larger manufacturers and its cars cost quite a premium, so non-car folks will hardly notice the loss. For car geeks, though, it represents another lost voice and little less personality in an industry that leans more toward mediocrity than we would like.


Comments & Trackbacks
I had not seen any of these cars, but I like the style of British sport cars. I was quite sadden when the Jaguar morphed into a Ford.
I haven’t paid much attention to the automotive world for a while. But it seems the era of the British sports car is over. Lotus is still in the game, isn’t it? Aston Martin? Can’t even remember when the last time was I saw an ad for a new MG or Triumph. Austin Healy? It’s been at least a couple years since I last saw a bug-eyed Sprite on the road, and it was a shock even back then.
The Brit car industry isn’t very British any more. MG, Triumph, and Healy were, if memory serves, all owned by British Leyland which went belly up some time back. MG made a comeback as part of MG-Rover a few years back, but that died last year. Lotus is now owned by a Malaysian group, I believe.
Aston Martin--which is doing, perhaps, best of this bunch--is owned by Ford who, as Virginia notes, also owns Jaguar and Range Rover. They seem to be actively shopping all of the above, though.
Rolls Royce and Bentley are owned by foreign interests (BMW and Volkswagen?).
I don’t know that there is an actual major British car company that is still owned by anyone in the UK. There are still some small manufacturers (Caterham?), but none of the big names.