Sunday, February 03, 2008
Super Bowl Impressions (Updated Over and Over and Over Again…)
We’ll get back to politics later, but for now, it’s all about the Super Bowl.
And don’t forget that you’ll be able to watch the Super Bowl ads here on MySpace after the game is over.
- Jordin Sparks, for all that she looked about to die of fright, did the anthem very well. She did herself proud.
- Go Giants. I don’t know what your chances really look like, but I’m pulling for you. Even if I’m still pretty sure that the wrong Manning is playing. Er, just kidding.
- It’s nice that they get the ball to start the game, too. Not terribly significant, I’d guess, but nice.
- How smart is it of Fox to run House at the end of the game? Consider: if the game becomes a blow-out, I’m betting that lots of fans will stick around to watch it to the end simply to see a new episode of House. It’s a brilliant way to combat that second half drain that has probably plagued quite a few recent Super Bowls and a good way to show advertisers that Fox is committed to making sure that ad space in the second half still has value to advertisers.
- Go House!
- The new Ford F-150 centrifuge ad is pretty nifty. I’d love to have seen that happening live.
- The Audi R8 ad, with the Rolls’ “head” in the bed, was cute. Nice way to grab my attention. Extremely pretty car, too, although I wouldn’t have thought that a Rolls would be its natural enemy.
- The Giants are making a good go of their first drive, too. Grinding it out with Eli doing his part on third downs. The Giants are serving notice that they haven’t bought into the hype or the Vegas line.
- Shame they couldn’t finish off the nearly 10 minute drive with a touchdown instead of a field goal.
- Under Armour. Can you dig itttt?
- The Bridgestone screaming animals commercial was hilarious--very nicely done--as was the NFL armored robot getting its butt kicked by the Terminator.
- See, New England didn’t settle for no stinkin’ field goal. That first quarter went fast.
- This was the first time I’ve seen an ad for Wanted. I want to do that.
- GoDaddy irritates me, though. Their ads are entirely meaningless in relation to their products; neither are they particularly clever. Mostly they are just juvenile.
- Dell’s (red) ad is weak. Weak. Thank goodness the FedEx carrier pigeon ad brings back my smile as does the Cars.com circle of death ad and the Silence the Stain ad (which is relevant and clever.
- Beautiful catch by Amani Toomer on the sideline. I didn’t think he had his feat in bounds at first, but, with a little bit of pushing off, he made a huge grab.
- That interception wasn’t Eil’s fault. Smith should have caught it, even though it was a little low.
- Budweiser’s Rocky ad was cute. Not great, but very nicely done.
- So, yeah, I’ll be watching Iron Man. Even though the ratio of good to bad comic book movies isn’t really in my favor, here, I remain optimistic.
- Big ups to ferocious, face-eating badgers, Leatherheads, and Napoleon’s pony, too.
- Does anyone else get the impression that there is going to be a big, nasty brawl between these two teams before the end of the game? They don’t seem to like each other much and there’s been a bunch of extracurricular hitting and shoving.
- Careerbuilder.com’s “follow your heart” ad was more creepy than clever. The lizards dancing to “Thriller” was kinda cute, though. It would have been better without the dancing woman, though. Waste of space.
- Okay, from a purely visual standpoint, I absolutely adored the Yukon Hybrid ad from GM. The hand-drawn look, the message of persistence in the face of difficulties, and the ultimate sense of quiet triumph. Gorgeous.
- Oooo. Prince Caspian looks cool.
- Charles Barkley has a great sense of humor about himself and, apparently, so does Justin Timberlake.
- Darling girl insists that the Giants are just warming up. Well.
- Tap this, Senator Clinton.
- Er. Sorry.
Second half impressions are in the extended entry.
- The half time show was nice for the old-timers in the audience (I almost include myself in that sentiment). A little too low energy, but without anything that could be considered controversial. No Jacksonian nipple, no Prince’s big, phallic guitar (although, c’mon, people, it’s a freakin’ guitar), and no noticeable naughtiness of any kind.
- The Giants defense is playing a bigger role in this game than I thought they would. They’ve been solid.
- The Cars.com witch doctor ad was a nice follow-up to the earl ad.
- Shaq’s ad was hilarious seeing as the man looks to be about as big as your average race horse. And the war of the robots continues, which is loads of fun for me.
- I didn’t know that you could challenge a lack of a penalty call on something like “too many men on the field.” Consider me surprised.
- Bridgestone almost kills Richard Simmons in the funniest commercial of the day. Nice cameo by Alice Cooper, too.
- I love Pixar. To infinity and beyond!
- Talking babies are creepy. Especially when they puke at the end of the ad.
- People flying and getting sucked into jet engines because the ability to fly is included with every bottle of Bud Light, though, that’s just funny.
- I miss the Beer Wars. It seems that all the other mass market beers ceded the Super Bowl to Bud. Such a shame.
- Loved the NFL ad with Chester Pitts and Ephraim Salaam.
- For the record, I would take Stewie over that wuss, Underdog, in a straight-up fight any day. And, sentimentally, it’s nice to have Charlie Brown get the bottle of Coke (with the Lucy-like figure watching from below, powerless to tempt him with her football), I can’t imagine that he would hold up against the evil machinations of Stewie, either.
- Wow. Hell of a pass puts the Giants in the lead.
- Coke’s ode to bipartisanship was nice. It got the all-important darling girl vote as one of the best of the day.
- Still not digging the creepy talking baby. But, strangely, I want a Taco Bell Fiesta Platter now.
- The Gatorade commercial with the slurping dog starts interesting but goes nowhere. Wow. Big miss.
- Bahahahaha! Will Ferrell for Bud Light was funny as hell! On the other hand, if you can get away with Bud Light refreshing the loins, “suck it,” and “Bud Light keeps coming,” why couldn’t GoDaddy get away with Danica Patrick’s beaver?
- Either the Giants’ defense is starting to look tired or the Patriots’ offense just woke up. One or the other.
- With just 2:42 left in the game, it looks like the Giants will have one last chance to take this game. If they can grind it down the field and score another touchdown, they have a good chance of winning. If they can’t, then the Patriots win. Pretty much that simple (although, if they score fast, it could leave time for the Pats to tie or win).
- Victoria’s Secret. Yep, sex really does sell.
- Scary tow-truck guy with nipple clamps doesn’t, though.
- Is the New England perfect season ending? The Giants just made it 17-14 with only 35 seconds left in the game. Ellis Hobbs blew coverage on Burress and the Giants go an easy touchdown.
- Darling girl is pretty sure that the announcers love the way Brady looks in his pants. She thinks that lust is the only way to explain all the ass-kissing going on throughout the game.

Comments & Trackbacks
The Geico caveman? Sheesh, talk about beating a dead gag errr ... horse.
The Bridgestone commercial with the animals screaming in fright was funny to me however.
Being a big fan of Tom Petty, I am enjoying the halftime show for the first time in a long time.
Which probably is a sign of the Apocalypse given how unsophisticated my musical tastes are.
Well, OK, until he started playing my least favorite Tom Petty song of all time - Free falling.
The Geico cavemen ad was bad. Self-effacing humor can be great, but it has to be done well. That wasn’t done well at all.
I’ve enjoyed one of the songs. Luckly for our continued friendship it wasn’t “Free Falling.” I like Petty, but that seemed just a little low energy to me.
You know, Screaming Chipmunks could be the name of a band.
I muted the Natl. Anthem. Because too many singers overdo it. I hate that. Do I recall something about Jordin Sparks supposedly being tall (or short—I forget).
Iron Man does look cool. Narnia too. After that preview, I might have to check out the first one.
Until her heart popped out, I wondered what was going on with her tits. Bad ad.
No wardrobe malfunctions.
Prediction: Unfortunately, the Pats come back from halftime and run away with this game.
Where’s the Victoria’s Secret ads?
Free Falling is just a bad song. I remember when it came out ( yes, I’m old enough to remember that ... ) it had a video that consisted of Tom Petty going up and down an escalator in the Sherman Oaks Galleria. The mall was so ashamed that eventually they tore the Sherman Oaks Galleria down.
Oh, and who’s the guy with the clipboard in his ass?
Until her heart popped out, I wondered what was going on with her tits. Bad ad.
I had that same moment. For just a second, I thought it was an ad for breast augmentation or in praise of sexual harassment. Whatever, it wasn’t good at all.
Tom Petty, Killer of Malls.
Heh. Kid picking his nose.
Oh, and the Terminator needs to take out that obnoxious, useless dancing uber-football player, permanently.
I like the robot football player--especially when they animate him as a robotic turkey for Thanksgiving.
OK, the baby in the etrade commercial spits up. I want my broker to spit up. Cramer won’t spit up. That gives me confidence in trade execution.
That was just a bad ad. No wonder etrade is having problems.
The Giants’ defense is keeping them in the game but it can’t win the game for them.
And I don’t think their defense can keep it up for the rest of the game. You have to think that sooner or later, the Patriots are going to score again. The Giants’ defense has certainly given their offense the opportunity to win this game, though.
So far the best commercial is the Planters peanuts commercial.
There’s a game on tonight?
I guess so, Andy, but we are all just waiting until 9PM for Sue Johansen’s show on Oxygen.
Live for the O.
> There’s a game on tonight?
Theoretically, the Patriots are playing.
These are two very unimpressive offenses tonight.
Sue Johansen may be the only chance for exciting TV tonight. She’s knows something about completions.
Amp. Funny, but ewwwwwwwwww.
So now we find out whether Manning throws away another big game.
Actually, I’m just going with ewww.
And what we’re going to find out is if a Manning will have won 2 of the last 3 Super Bowls.
Well, call me surprised. I was hoping for NY, but I really didn’t think they could do it.
The VS ad would have been better with Laetitia Casta.
Sort of a sloppy ending but Eli Manning is the hero of the day for stopping the Patriots at the brink. Really goofy way to handle the 1 second on the clock too. Did Bellichek have to do that?
Wasn’t Bellicheck’s doing.
No, it wasn’t, but he should have stuck around until the actual end of the game.
I like him and his team a little less right now.
Oh, BTW, since you mentioned little Miss Hitlery, let’s not forget (much as we might like to) that Romney signed Massachusetts’ mandatory health insurance into law.
This presidential election cycle is amazingly pathetic.
I’m going to post this tomorrow, but:
Please, please, please don’t go see “Jumper”.
They screw up the book, royally.
Par for the course, for Hollywood, and that’s exactly what I’m sick of.
Audi commercial? I don’t think having an old man scream in emotional pain is good for your brand, no matter how clever the pop culture reference. Bridgestone? Good. GMC Yukon? Stupid. Great ad for the rest of the year, but Super Bowl ads are about entertainment, and that was about as entertaining as Gore’s “Inconvenient Truth”.
That’s a shame Nathan, as I’m a Stephen Gould fan.
I was really looking forward to seeing Jumper, too. Feeling awfully disappointed.
Still disagree on the Audi ad, though.
When I saw the commercial, I thought I was going to have to end my self-imposed Hollywood embargo.
Then I read the synopsis on IMDB.
Great blog I hope we can work to build a better health care system as we are in a major crisis and health insurance is a major aspect to many.