Crushers, Feeders, Conveyors, and More

Magazines.com, Inc.


Tuesday, December 28, 2010

Hateful Things: Acura’s Holiday Advertising

If you haven’t seen Acura’s holiday advertising--the “season of reason sales event"--you should watch this video. The ads dare to suggest that all of the overly ostentatious commercialism of the holiday season can be combatted by buying or leasing a new Acura. The logic, apparently, is that springing for a rental reindeer is a symbol of excess and buying a new car is a symbol of “over saving.”

I have nothing against Acura, but these ads make me cranky every time I see them.

(Edited for clarity.)

Comments & Trackbacks
The trackback URL for this entry is:

An improvement over the “All Women Are Whores” holiday get-laid-with-jewelry ads.

on Dec 28 2010 @ 08:16 PM

"Every Kiss Begins with an Expensive Bribe” is a bad direction to travel, I agree, but it doesn’t excuse this stuff.

on Dec 29 2010 @ 01:59 PM

FWIW, I just took the Acura commercials as, “We’re not as hideously overpriced as you thought. Really.” Which just makes me think about why they might need to say that. Not a winner, but not especially offensive.

(IOW, I’m pretty much in line with Robin on this one.)

on Dec 31 2010 @ 07:58 PM
Post a Comment
© 2005 by the authors of ResurrectionSong. All rights reserved.
Powered by ExpressionEngine