Tuesday, May 04, 2010
Batch 19 Pre-Prohibition Style Lager: It’s Not For You
I like beer. I want to try Batch 19 Pre-Prohibition Style Lager.
Yet, living in Denver, and not in one of a very few target cities, I won’t be sampling the old recipe brew.
MillerCoors is bringing back a taste of the old days--a beer as it was brewed before Prohibition.
But though Chicago-based MillerCoors is a joint venture between Denver and Montreal based Coors Brewing Company and SABMiller London based, drinkers in those three cities won’t get a taste of the stuff. The suds will only be served up...in Chicago, Milwaukee, San Francisco, San Jose, California, and Washington, D.C., according to the Denver Business Journal.
Now, people in Colorado drink a lot of beer. Significantly more than folks in San Francisco, for instance. So the idea of not selling this beer in Coors’ own back yard is a surprise to me.
The only reason for such a crazy decision, in my estimation, is that they are trying to foist crappy beer off on those latte-sippin’, Volvo-drivin’ lefties in San Franciso, the so-schnockered-they-can’t-tell-the-difference drinkers in Milwaukee and Chicago, and a political class in DC that just doesn’t know any better. Because it’s obvious that they are trying to hide the brew from the real beer fans in Colorado.
It’s a conspiracy.
Read the rest. And rub it in if you happen to be in one of those six target markets.