Hitting Below the Belt

How does this ad strike you?

A new ad attacking Rep. Marilyn Musgrave features a pink-suited woman flitting into a fiery battle and taking money out of a soldier's wallet.

"Congresswoman Marilyn Musgrave claims nobody supports our troops more than she does, but she voted to slash veterans' benefits by $14 billion," the narrator of the ad says.

The ad literally portrays Musgrave as sneaking up behind a soldier, picking his wallet out of his back pocket, and stealing money from the wallet. The message could be completely accurate (although it isn't, but that's beside point) but the method of delivering that message is completely below the belt.

While I'm all for the idea of playing rough when it comes to campaigns, I'm also for at least some sense of decorum. This kind of dramatized ad just leaves me cold. It would have the same result regardless of the party affiliations involved.

Check out the ad (links to a QuickTime movie).
Read the Rocky's take on the ad.

Posted by zombyboy at September 28, 2004 03:08 PM