resurrectionsong

September 22, 2004

Go Eat a Twinkie, Please (OpinionEngine)

ResurrectionSong Business News is Ripped From the Headlines.

1. Dieters Starve Wonder Bread's Bottomline
2. Twinkies Maker Seeking Ch. 11 Protection

"KANSAS CITY, Mo. (AP) -- Interstate Bakeries Corp. (NYSE: IBC), the nation's largest wholesaler baker whose products include Twinkies and Wonder Bread, filed for Chapter 11 bankruptcy protection early Wednesday. The company also named a new chief executive."

C'mon, this news has to tug at the heartstrings a little. Who hasn't enjoyed a fresh Twinkie in their lifetime? I just visited the Santa Cruz Boardwalk this summer and was tempted by the "deep fried" Twinkie cart, but refrained because of all the low-carb, health-craze noise polluting my thoughts. Damn them all today for making life a little tougher for the 34,000 hard working employees of IBC. I'm going to buy Twinkies for the family this week. Please consider doing the same in honor of an American institution.

I'm also a little bitter about not knowing they were looking for a new CEO. I have a few good ideas that could turn around the Twinkie maker. How about replacing the creamy filling with a hotdog for starters? I know there are many gay jokes in here somewhere, so please keep the comments clean and order up some Twinkies.

Posted by Don O at September 22, 2004 12:00 PM

Comments

RJ must be crushed! Personally, I'm a Little Debbie Swiss Roll kind of a guy, but the Twinkie is an American institution. I will be buying a few boxes myself this week.

Posted by: Jerry at September 22, 2004 01:01 PM

Save the Twinkies!

There will be Twinkies in the junk food mix for the big Star Wars-athon on Saturday.

Posted by: zombyboy at September 22, 2004 01:24 PM

"Fresh Twinkie?" Don't they have a longer shelf life than salt? But that's just the way I like 'em.

I had a deep fried one at the Wisconsin State Fair. I was disappointed. Either there wasn't much cream filling in it or the deep frying sucked it all into the cake.

Posted by: Sean Hackbarth at September 22, 2004 03:49 PM

Sean brings up another great marketing idea for the folks at Twinkie Inc. Everyone should stockpile Twinkies in their shelters or bunkers in preparation for armageddon. Twinkies will be there for you, forever, even after the mushroom cloud dissipates.

Posted by: OpinionEngine at September 22, 2004 04:15 PM

So, is this the Hostess company or does this one just make the Twinkies for Hostess? I prefer Cupcakes myself, so can we buy those and still be supportive or are we limited to the golden cream-filled cakes?

And, Jerry, my favorite Little Debbie snack (I can see the hits now, ZB) is the Nutty Bar-- always with milk and taken apart, layer by layer....

Posted by: Rae at September 22, 2004 05:03 PM

Yes, Hostess is an IBC brand, so enjoy the Nutty Bars and use this as an excuse to eat a whole box. I remember getting Nutty Bars in my sack lunches...mmmmmm.

For anyone else interested in other yummy bready products owned by IBC, Dolly Madison (think little donuts) is another option in supporting the comeback of this company.

Posted by: OpinionEngine at September 22, 2004 05:26 PM

Consider the cupcakes consummed....mmmmmmm....

(I haven't been lifting weights for nothing...)

Posted by: Rae at September 23, 2004 08:27 PM

O.K. there is a reason that I avoided these damn things in the first place...

Ah well, maybe I can deduct the purchase as a charitable contribution?

Another package of Hostess Cupcakes consummed in the name of capitalism.

Posted by: Rae at September 27, 2004 09:53 AM

Twinkies are the shiznit. I try to have at least one daily serving of twinkie. I don't know what I would do if there weren't any more, I think I would die. Mmmmmmm Twinkie!

Posted by: Gabe at September 29, 2004 01:55 PM